Many people think that succeeding in business simply requires having a great product. Unfortunately, that’s not entirely true. Without proper packaging and branding, the quality of your product won’t cause your business to succeed.

The same principle applies in the cannabis industry. Before a customer ever comes in contact with your cannabis, they have to first interact with your packaging. And, as with all things, first impressions matter.

This is why, as a cannabis business, you need a cannabis packaging expert who’s knowledgeable about the industry. The best packaging options stay within your budget but do not sacrifice the product’s quality. They also take compliance with local standards and regulations into consideration while providing space for you to do some advertising.

Here are some opportunities that quality cannabis branding offers your business:

#1. Packaging As Branding

Cannabis packaging can be used as a method of branding. Many cannabis packaging options give you the opportunity and space for branding and labeling.

Quality packaging is a form of branding itself. In addition, you can add catchy labels to whatever packaging you choose for your product.

However, when considering the packaging for the purpose of branding, ensure that you go for packaging with no defects. That’s because you don’t want your brand to be associated with defective packaging. Look for caps and closures that fit their containers well and aren’t too difficult to navigate.

#2. Packaging For Compliance Maintenance

With the legalization of cannabis came rules regulating every aspect of the budding industry. These guidelines also include cannabis packaging in their scope. Failure to adhere to these stipulations can have serious legal consequences.

One of the most common requirements for cannabis packaging is that it must be child-resistant. This means that a child under 5 must be unable to open a cannabis container. To comply with this regulation, you can use dispensary bags and child-proof pop-top bottles.

Another common stipulation for custom cannabis packaging is that it shouldn’t be such that appeals to kids. For instance, the packaging shouldn’t use cartoon characters or bright colors. They also shouldn’t look like candy.

Adhering to these requirements not only helps you with legal issues, it also builds trust with your customers.

#3. Packaging as Quality Control

While it’s necessary to maintain your product’s freshness while it’s with you, it’s even more essential for it to have a longer shelf-life after it’s bought. A way to achieve this is quality cannabis packaging.

To ensure that your packaging retains the quality and freshness of your cannabis, you can consider vacuum-sealed jars or bags. Mylar bags are a good option as they seal freshness by locking out air.

Similarly, glass jars and plastic vials can keep your marijuana fresh for a lengthier period. They also give you room for branding and aesthetics.

You must however plan to sell your cannabis off within a specific time from harvest. No matter the packaging you choose to keep it fresh, you still have limited control over its freshness, especially when it’s bought and out of your possession.

#4. Packaging for Value Statements

You can use your custom cannabis packaging to make a statement about your brand’s values. For instance, if you care about sustainability, then you can use eco-friendly packaging options. These should also be functional and defect-free.

Consider using air-tight seals on existing opaque containers designed for compliance. These serve as protection from UV light exposure degradation and also add aesthetic value to your products.

#5. Packaging for Optimum Customer Experience

Your choice of cannabis packaging can also boost your customers’ experience. From the choice of containers to the exit packaging, you can make a statement to your customers about your brand quality.

Every cannabis lover relishes the experience of unboxing and inspecting the product. A beautiful and eye-catching exterior is part of what the consumers pay for. It also helps your brand differentiate itself from its competitors.

Final Words

In summary, quality cannabis packaging affords you with a lot of opportunities. You can be compliant, make a value statement, and maintain the quality of your product via your packaging.

These will help to ensure that your customers have peace of mind and see your brand as a dependable business. This should also help your business get to the point you want it to.